Parentry: GetFit

Parent and child pain points

1. Parents are concerned that children spend too much time on screens.
2. Multitasking from an early age can diminish a child’s concentration.
3. A digital generation gap separates parents and children.
4. High screen time increases the risk of childhood obesity.
5. Screen addiction can reduce real-life social interaction.
6. Social media can create pressure around appearance and behaviour.
7. Instant gratification from technology can make self-discipline harder to build.

Pew Research Center chart about parenting in the age of screens

Potential responses

• Track phone usage.
• Restrict harmful language and disturbing media.
• Encourage more family time.
• Encourage physical activity.

The concept

GetFit by Parentry is a feature concept for a parenting app that helps track children’s health.

Initial focus

• Children may eat more while using screens.
• Advertising for high-calorie, low-nutrition foods can affect preferences and eating habits.
• Screen exposure can disrupt sleep and, in turn, appetite and mental wellbeing.
• Children drawn to online games may choose them over outdoor play and socialising.

Proposal

• Encourage healthy lifestyle choices.
• Promote physical activity for children.
• Offer meditation for parents and children.
• Suggest healthy, fun recipes.
• Encourage shared outdoor activities, such as offline games and evening walks.

Total addressable market

The source estimate used the following inputs:

• Around 400M people in India aged 25–50.
• 90% of people aged 25–50 are married.
• 5% of couples are childless.
• 35% of India’s population is urban.

The resulting estimate was approximately 120M people.

Population table used for the market estimate

Design sprint

Background

Parentry helps parents make informed choices about their child’s digital activity and balance work with schooling.

Problem

Children spend too much time online, affecting sleep cycles, eating habits, and physical wellbeing.

Solution

Introduce a feature that encourages regular physical activity, helps parents manage a child’s diet using BMI, and provides meditation support.

Success metrics

• Parents’ active app-usage time.
• Number of activities logged by a parent.
• Number of weeks in which a child’s weight is updated.
• Product feedback.

Feature scope

GetFit recommends activities based on a child’s age, weight, and height. P0 indicates high priority, P1 medium priority, and P2 low priority.