Selected work 2023—2026
Product case studies and field notes about turning ambiguous problems into useful, testable directions.
Where a digital gold savings journey loses trust—and how human support could restore it
A product teardown of Gullak’s digital gold experience, tracing price-transparency friction and a support workflow designed to rebuild trust at critical moments.
A Strategy Lens on a Fast-Moving Market
An application of Porter’s framework to crypto, examining entrants, suppliers, buyers, substitutes, and competitive rivalry.
What Pocket Gets Right — and What I’d Improve
A concise product critique of Pocket’s reading experience, from its clean calls to action to opportunities in listening and comprehension.